Growing Your Business: How to Fill Your Calendar as Full as a Russian Volume!
You're a newly certified lash technician, ready to turn your skills into a business and attract real clients. After perfecting your techniques on friends and family, it's time to build a regular clientele. Here are some effective strategies to fill your schedule and grow your lash extension business.
1. The Power of Word of Mouth
Word of mouth remains one of the most powerful ways to grow your clientele. If you worked for free for friends and family members during your training, now invite them to spread the word. Personal recommendations can attract new clients, but continued growth will require additional efforts.
2. Use Social Media
In the digital age, social media is an essential communication channel for any business. Regularly post beautiful photos of your work and videos to attract attention. Instagram, for example, is ideal for promoting your services and inspiring future clients. Showcase the diversity of your styles, from classic lashes to Russian volumes, and use Stories to share your availability. An active online presence can make the difference in filling your calendar.
3. Collect and Highlight Customer Reviews
Reviews play a decisive role in the credibility of an eyelash extension technician. Create a space where your clients can leave their feedback. Three tools are particularly effective for this:
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Google My Business : A Google My Business listing makes it easy for customers to find your contact information, hours, and reviews from other customers. Create a professional listing where you can share photos of your work and receive public reviews. A well-maintained Google listing also maximizes your visibility on local searches, making you more accessible to customers in your area.
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Facebook : Set up a business page where customers can share their feedback. This helps reassure potential customers who can see recommendations there.
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Website : A well-designed website can host your services, a portfolio, a booking system, and a dedicated reviews section. While it requires maintenance, it offers great visibility.
4. Respond to Messages Quickly
Responsiveness is crucial to capturing the attention of interested customers. Set up an auto-reply with a response time to manage their expectations. It's also a good idea to set aside times throughout the day to respond to messages, such as half an hour each morning, followed by a few minutes at other times. However, stick to your work hours to maintain your work-life balance.
5. Introductory Offers
Offering introductory deals is a great way to attract new customers. Here are some ideas:
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Discount on new kits and refills : Offer a 25% discount when booking a full kit and refill appointment. This encourages loyalty and encourages scheduling a follow-up.
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Temporary opening discounts : Offer a discount for your first few months of business while making it clear that it's an introductory offer. This attracts customers without compromising the perceived value of your services.
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Referrals : Encourage your satisfied customers to refer you by offering a discount for both them and their friends (e.g., €10 off each).
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Freebie with first booking : Offer a post-extension skincare kit to clients booking their first appointment. This gesture can generate future sales when they return to purchase additional skincare products from you.
Attract and Retain Your Customers
Growing your clientele takes time and perseverance. With a little creativity, good organization, and attention to detail, you can quickly fill your calendar. Create quality experiences, communicate thoughtfully, and offer personalized services. By applying these tips, you'll see your business flourish month after month, for a schedule as full as Russian volume eyelashes!
